Just when you think there isn’t any room for a new designer, someone like Nicole Eymard, founder and creative director of Nichloris appears.
Inspired by neoclassical art and raised within a sustainable environment, Nicole Eymard has instilled these two concepts into the methodology of the brand – a brand collaborating with local manufactures and artisans in the UK.
There is still a stigma when it comes to sustainable fashion. An idea that often still implies that sustainable fashion is unfashionable and drab; yet looking through the Nichloris lookbook, Eymard proves that her brand at least, is anything but.
Delicate fabrics in an array of off-whites, pale-blues and soft greys. Pops of colour. Intricately illustrated and embroidered flower motifs. Lace details. Nichloris is clearly a brand with a strong identity. It’s often hard to find brands that encompasses such beauty and wearability alike, but this demi-couture brand has found it’s place quite noticeably. Both ethereal and strong, linked to nature, myth and human emotion; the practicality of her collections surpasses expectation.
“Our aesthetic is all about the details, and classical silhouettes, which enhance the great variety found in the feminine figure.”
Across her work, it’s easy to see the brand’s visual identity- one that will remain timeless. In an era of fast fashion, it’s hopeful to see brands that offer such versatility of design, from suits to dresses and swimwear, whilst remaining timeless in their aesthetic. There’s enough diversity to remain fresh and exciting, and yet it’s easy to see how every single piece forms part of the wider collections.
“We collaborate with local manufactures and artisans in the UK to fuse together traditional craftsmanship with modern artistry. We work hard to execute practicality and efficiency without losing the value and importance of artwork and rare textile techniques.”
This is the sort of brand which enables us to change the dialogue we have about sustainability within an industry that needs to make changes, and needs to make them a lot faster than the current rate.
Sustainability goes far beyond the environment. It equally looks at culture, society and economics, and reaches deeper into topics within each of the four sectors. This is where Nichloris has begun making an impression. Though it is not necessarily an easy ideology to adopt, at the same time, it isn’t impossible. And as such a young brand with the ability to work within such perimeters, and make it beautiful at the same time, it does install confidence that the fashion does have a future.
Beyond design, her entire ethos is quite clear, posting information accompanied by her interpretations of her research and inspiration. A look into Sea Grapes -a seaweed that is preserved in brine, provides a snippet into the work that goes on behind the scenes at Nichloris, and provides an insight into the small details that the brand envelops. Other times, images illustrating the details of her collections, or of images like that of mythological guardian Medusa – a nod to Eymard’s studies of Ancient Greek texts appear throughout the brand’s online presence.
❝ SUSTAINABILITY IN THE CONSTRUCTION INDUSTRY: HOW THEIR METHODS CAN BE UTILISED WITHIN FASHION BY MARIANNA MICHAEL for NJAL ❞